There are two types of clients in the plumbing industry: the emergency need-it-fixed-yesterday customer and the routine maintenance customer. For your business to thrive, you must have a steady stream of both.  Plumber marketing strategies help you acquire and retain customers. You can advertise a plumbing business with offline marketing tactics such as business cards,…

Posting regularly and consistently is a major part of any effective social media strategy. However, it’s completely normal for business owners to feel stuck sometimes and not know what to post.  Here are 23 customizable social media content ideas for small businesses to boost engagement. Most of these social media post ideas can be shared…

Social media marketing is indispensable when it comes to growing your small business and developing loyal fans. Nearly three billion people use Facebook, so having a social media presence for your brand is a great way to attract prospective customers or clients. To help you get started with your social media branding and marketing plan,…

Remember Space Jam? You know, the live-action animation hybrid movie starring Michael Jordan, Danny DeVito, and the Looney Tunes crew? Bugs Bunny, Daffy Duck, Tweety Bird, Elmer Fudd,  Foghorn Leghorn, and Sylvester the cat. It’s basically the Who Framed Roger Rabbit of the ‘90s. Children’s movies aren’t short on life lessons, but few can share…

One of the keys to success for your business will be learning how to promote your business locally. You cannot underestimate the importance of your local customer base even if you have a product that you can sell online to customers worldwide. Your business’s local customers will help establish your loyal base, which you need…

Local marketing is everywhere around us as consumers. Even when we’re not searching for something specific, the search engines still show us relevant local results anyway. As a business owner, you can capitalize on this to bring more customers to you.  With local marketing, you’re working to optimize your website and advertising, both online and…

For business owners who are just starting out or small businesses that haven’t quite hit their stride yet, a “Google Guarantee” may sound confusing or unnecessary. However, knowing how to get Google Guaranteed is a surefire way to help your business grow and flourish. There’s more to a Google Guarantee than meets the eye, though….

If you’re a dentist, orthodontist, periodontist, or other type of dental professional, it’s important to have a steady roster of customers coming in. To do so, you need techniques to get the word out on your business. Dental marketing is a proven way to boost your client base and fill your appointment spots with ease….

Are you tired of feeding the Google monster your money? If you want to get the most out of every dollar you spend, keep reading. If you are like most small businesses with PPC campaigns, you  get calls from Google all the time offering a free consultation. If you ever take them up on that…