Local marketing is everywhere around us as consumers. Even when we’re not searching for something specific, the search engines still show us relevant local results anyway. As a business owner, you can capitalize on this to bring more customers to you. With local marketing, you’re working to optimize your website and advertising, both online and…
December 29, 2020
In the vast universe of digital marketing, effectively reaching your local audience can be the gravitational pull your business needs. We’re thrilled to introduce our stellar Standard Operating Procedure (SOP) guide for setting up a Google Ads campaign targeting a local audience. This guide, now available as a free PDF download, will take you on…
July 15, 2024
When charting your course between Google Ads and Google Local Services, it’s essential to consider your specific business needs and goals. Each platform serves as a different star in the vast universe of digital marketing, shining its light in unique ways. Google Ads: Reaching the Outer Orbits Google Ads acts as a powerful spacecraft, enabling…
July 9, 2024
In the vast expanse of the digital age, businesses often encounter a barrage of robocalls and telemarketing attempts, much like cosmic debris cluttering the communication channels. It’s tempting to ignore or block these unknown transmissions, especially those flagged as “Spam/Scam Likely” or hailing from an unknown caller. However, this approach can inadvertently cause your business…
July 3, 2024
Are you a lawyer looking to enhance your online presence and attract more clients? If so, then you should consider running PPC for Lawyers ads. We live in an age where a strong online presence is essential, even for law firms. Marketing has transformed significantly, and simply being good at your work is no longer…
June 30, 2024
TL:DR Local SEO is essential for lawyers to rank in local search results and be visible to potential clients in their area. Optimizing Google Business Profile, building citations, maintaining NAP consistency, local link-building, engaging with the local community, using schema markup, participating in local events, leveraging multimedia content, and creating engaging and SEO-optimized local content…
June 30, 2024
Introduction Bernhardt Phillips LLP, a prestigious law firm based in Indianapolis, IN, sought to increase their local online visibility and attract more clients through their website. Despite having a well-established reputation, their online presence was not generating the desired leads. To address this, they partnered with Orbit Local, a leading digital marketing agency specializing in…
June 28, 2024
In the ever-changing world of digital marketing, companies are always looking for ways to improve their strategies and make the most out of their advertising budget. One aspect that can be particularly tricky is figuring out the importance of different conversions in the process from generating a lead to making a sale, you’ll need a…
May 29, 2024
Law firm SEO, or SEO for lawyers, is the practice of optimizing your website to rank higher in the search engines for relevant and specific keywords and phrases. These keywords are specific to your local area and the type of law you practice, and incorporating them into your content is a vital part of your…
May 19, 2024
Finding the best web hosting for small businesses can be like finding a needle in a haystack. With so many options available, it’s easy to get overwhelmed. And even if you have an idea of the web hosting service you may want to use, determining the level of service you need adds another layer of…
April 2, 2024