White Label SEO Services To Scale Your Agency at Light Speed
You realize your clients need SEO, but you don’t have it down to a science. Maybe you even tanked a few sites… We can fix it and make you look like a hero.
Why Technical SEO Matters
Technical SEO refers to the process of enhancing a website’s code structure, content, and design to make it easier for the search engines to find, crawl, and index a website’s pages. Successful technical SEO provides an optimized user experience for visitors while they visit websites.
Optimizing the technical side of SEO improves ranking and visibility within the search results. It helps to drive more organic traffic and can push a site above any competition that chooses to ignore it.
No amount of SEO and content marketing will work if you have a noindex tag on your site. That’s why technical SEO is so important.
What technical SEO includes
- Crawl budget maximization – Google bots only have so much time and space to spend on your site. This ensures they don’t miss the important stuff.
- Status code optimization
- Schema markup implementation
- Internal link optimization
- Image optimization
- Content auditing
- Pruning your site to block crawlers from pages you don’t need in the search engines, like a login page.
- Functional, complete sitemaps
- Page load speed optimization
- Web accessibility – navigation, metadata, captions
- Troubleshooting Google Search Console indexation issues
On-Page vs. Off-Page SEO
When it comes to ranking specific pages, SEO optimization is really two things: on-page and off-page. On-page optimization focuses on the aspects of a website that are within your control, such as technical SEO, content, and metadata. Off-page SEO looks at things you can’t directly control, but do influence, such as how popular and authoritative your website is.
Off-page optimization includes things like link building, and otherwise increasing domain authority through content marketing. Our link building services can help with off-page optimization efforts.
In simpler terms, on-page optimization plays a major role in what you rank for. Off-page factors play a major role in how high you rank for those terms.
What’s important to remember is that you should not (and cannot) choose between the two. Ultimately, the two work together to make your clients’ websites as successful as possible. You wouldn’t choose between tires or a windshield for your car, or a roof or a foundation for your home, would you?
In the end, for website success, you must strike a balance between the two. You want a website that makes the search engines happy, of course. But, to make them happy, you must first focus on prospects and build a website they can use with content they can understand.
Why Content Marketing Matters
Quality content has a high return on investment and will continue to work for you for years to come. A 2019 survey found that 70% of companies generated more sales through SEO than they did through PPC. And we’re seeing that more businesses are increasing their content marketing budgets to be able to compete.
It’s important for brands to keep their messaging consistent across all touchpoints. Today, customers have more touchpoints on their buying journey than ever before. Keeping that messaging consistent is more difficult as a result. Content marketing helps to ensure consistency, which supports credibility and helps to build trust.
Original content helps to improve conversion. Developing a content strategy ensures the content creation efforts align with your client’s overall goals, too.
And for many companies, the primary reason to invest in content marketing is the cost savings on the overall marketing strategy.
It’s the most cost-effective marketing strategy on the market today – even though the initial costs are a bit steep at first glance. You can expect to spend anywhere from $150 to $3,000 for a freelance writer, depending on the niche, experience level, and type of content.
The sticker shock may get you, but when compared to video marketing, traditional marketing, and paid advertising, it remains the financially solid approach.
Why Hire Us
No matter where your agency fits into the industry as a whole, a white label SEO partnership with Orbit Local will be mutually beneficial.
You can focus on your business growth with peace of mind. With us as your digital marketing services partner, you can build your brand’s credibility and authority. As a white label provider, we are happy to stay behind the scenes and help you grow your brand.