WordPress Speed Optimization Service For Better Rankings
Are you dealing with slow WordPress? Orbit Local’s speed optimization services are the answer you’ve been looking for. Our team is ready to help.
Why Site Speed Matters
If your site loads slow and frustrates your prospects and customers, Google will eventually penalize you for it. They’re in the business of keeping searchers happy, and if they send traffic to a website that doesn’t meet user expectations, they’ll push your site further down the search results.
Working with clients on their SEO has shown this to be true. The recent introduction of Google’s Core Web Vitals has placed stronger emphasis on fast loading websites, making now the time to ensure sites load quickly and operate as smoothly as possible.
Google has made it no secret that site speed will have a stronger impact on search engine results pages in the future.
You can’t really dispute that a slow loading website negatively affects your business performance, brand image, and ultimately, your profit.
The good news is that improving site speed is a fairly simple and direct process. It starts with a review of the current state of the site. From there, all it takes is implementing a set of technical best practices that focus on site speed. By adding some recurring maintenance tasks into the mix, you can be sure your site continues to load quickly in the future. You can use any number of speed optimization plugins like WP Rocket on the market today, but they aren’t as effective as the hands-on approach.
At Orbit Local, we understand how much speed and website performance impact your SEO rankings. That’s why we use a variety of speed optimizations, more than what typical speed tests offer to ensure your website performance is the best it can be. If your site load time is suffering, and your bounce rates how that people are impatient with your website, we can help.
Here’s a sample of what we can do to to help your website load faster:
First Contentful Paint (FCP)
This measures your page’s loading performance, by looking at response time and the time to first byte, or TTFB. For a good user experience, you should aim 2.5 seconds or less. This is how long the page takes to load from the user’s point of view. Anything longer than four seconds is rated “poor.”
First Input Delay (FID)
This measures interactivity. For a good user experience, your FID should be less than 100 milliseconds. This metric measures load responsiveness – or how long it takes to see and be able to interact with your site. While it’s normal for browsers to have a slight delay, anything long than 100ms becomes notice
Cumulative Layout Shift (CLS)
This measures visual stability. For a good user experience, your CLS should be less than 0.1. The more the page elements move around on your site as it loads, the higher your CLS.
What could cause CLS?
- Web fonts causing flash of invisible text (FOIT) or flash of unstyled text (FOUT)
- Images without dimensions
- Embeds, ads, or iframes without dimensions
- Dynamically injected content
Everything we do in our optimization process to improve your WordPress site speed is aimed at getting your core vitals where they need to be.
What improves LCP and WordPress speed:
- Lazy loading
- Removing unnecessary third-party scripts
- Minifying CSS
What improves FID:
- Removing unnecessary third-party scripts
- Using a browser cache
What improves CLS:
- Use set size attribute dimensions for all media
- Add new user interface elements below the fold so it doesn’t push content down away from where users expect it to be
To make sure your website meets Google’s standards, the best thing to do is think about your users first. This means making sure your content is written for the average user – not the search engine. It means:
- Focusing less on keywords and more on the topic at hand
- Matching keywords and content to searcher intent
- Adding captions to video
- Adding transcripts to audio
- Making your website as accessible as possible
- Adding ALT text to images so that screen readers can “read” the images on the page
- Using a color palette that’s easy on the eyes
- Making text resizable
- Using Google Fonts to keep file sizes small while keeping your site aesthetically pleasing.
Want to see what the core web vitals look like on your website? Take a look at the Enhancement section of your Google Search Console account. These core web vitals will work alongside other factors like HTTPS, mobile-friendliness, lack of interstitial popups, and “safe-browsing” (malware-free website) to build the page experience score.
Our tool will help you make improvements to get your core web vitals where they need to be. And if you need more help, our digital marketing specialists are available to talk about a custom plan tailored to your company.
Did you know the average mobile web page takes 15.3 seconds to load?
In this day and age of instant gratification, that may as well be an eternity. What’s more important, though, is the fact that if someone has a negative experience on your mobile website, they’re 62% less likely to purchase from you later, no matter how great your marketing campaigns may be.
In terms of mobile website speed, Google recommends a load time of five seconds or less on mobile devices with 3G connections.
The mobile experience is crucial for users since the majority of web traffic now comes from mobile devices rather than desktops.
We’ll make sure your website is responsive so that your site looks great no matter what device customers use. Much of recommended guidelines for desktop websites is also applied to mobile, so when we compress images, serve your content from a content delivery network (CDN) like Cloudflare, minify your code and limit external scripts, it will carry over to your mobile site to help it move faster, too.
Mobile usability is an important part of WordPress performance optimization. If there are clickable elements too close together, or text too small to read, the user experience is negatively impacted.
As we work to improve your server response times, we’ll make sure that the user experience is just as smooth on a mobile device as it would be on a desktop.
Why would you want your WordPress installation managed for you?
Your website is your most valuable asset. If it goes down due to a web server or DNS issues or gets hacked because the core files, plugins, and themes aren’t upgraded regularly, your business suffers.
With standard shared hosting, the server may be running any combination of WordPress, Joomla, Drupal, and a variety of other content management systems and website frameworks. It’s impossible to optimize for everything since each platform is built on a different code foundation.
With a managed WordPress host, you’ll have the ideal hosting environment for your sites. Everything is optimized specifically for WordPress, with all the servers tailored to the best possible experience. And you’ll get peace of mind knowing that:
- Your core WordPress files, plugins, and themes are always up to date, making it more difficult for your site to be hacked
- Your site is always backed up so you never have to worry about losing files
- Your site is regularly scanned for malware
- Your site is always optimized for speed so that visitors always have a good experience
- You’ll have a staging area so you can test changes and see what they look like without pushing them live to users.
- You’ll get better support for your sites.
- You can add a new site in minutes with automatic setup.
WordPress Management Services
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