Navigating the Galactic Choices: Google Ads vs. Google Local Services
When charting your course between Google Ads and Google Local Services, it’s essential to consider your specific business needs and goals. Each platform serves as a different star in the vast universe of digital marketing, shining its light in unique ways. Google Ads: Reaching the Outer Orbits Google Ads acts as a powerful spacecraft, enabling…
Kesar Long
July 9, 2024
Scam Likely Calls: Why Your Business Needs to Respond
In the vast expanse of the digital age, businesses often encounter a barrage of robocalls and telemarketing attempts, much like cosmic debris cluttering the communication channels. It’s tempting to ignore or block these unknown transmissions, especially those flagged as “Spam/Scam Likely” or hailing from an unknown caller. However, this approach can inadvertently cause your business…
Kesar Long
July 3, 2024
Case Study: Google Ads Campaign for Optometrists
Overview Red Monarch Optometrists specializes in pediatric vision care, particularly myopia management. They offer free vision screenings to attract new patients. What We Did We built a landing page using Webflow on a subdomain https://optometrists.redmonarchmkt.com/ with localized content to attract local traffic in Austin, TX, and ran a standalone Google Ads search only campaign to…
Kesar Long
July 2, 2024
Case Study: Local SEO Results for Bernhardt Phillips, LLP
Introduction Bernhardt Phillips, LLP, a startup law firm based in Indianapolis, IN, sought to increase their local online visibility and attract more clients through their website. Despite having a well-established reputation, their online presence was not generating the desired leads. To address this, they partnered with Orbit Local, a leading digital marketing agency specializing in…
Kesar Long
June 28, 2024
Maximizing ROAS with Google’s Conversion Value Calculator Tool: A Guide to Effective Bidding
In the ever-changing world of digital marketing, companies are always looking for ways to improve their strategies and make the most out of their advertising budget. One aspect that can be particularly tricky is figuring out the importance of different conversions in the process from generating a lead to making a sale, you’ll need a…
Kesar Long
May 29, 2024
Top 5 Best Web Hosting for Small Business: How to Make the Right Choice
Finding the best web hosting for small businesses can be like finding a needle in a haystack. With so many options available, it’s easy to get overwhelmed. And even if you have an idea of the web hosting service you may want to use, determining the level of service you need adds another layer of…
Kesar Long
April 2, 2024
[2024] Best Online Business Directories For Local Marketing & SEO
Whatever kind of local business you have this post can help you reach more customers. By leveraging online directories, you’ll be able to put your business in front of more customers, improve your Google Business Profile local pack rankings and get more traffic and leads. Engagement and reviews on these platforms can build trust and…
Kesar Long
March 31, 2024
Case Study: Boosting Local Leads for Health Atlast Long Beach Franchisee
Background Dr. Paul Newton, a franchisee of Health Atlast in Long Beach, faced a significant challenge in his digital marketing efforts. Despite the marketing initiatives conducted by the franchise’s corporate team, Dr. Newton found that these efforts were not translating into tangible leads for his local clinic. The corporate-provided location page lacked the necessary SEO…
Kesar Long
March 29, 2024
How to Get Google Guaranteed & Unleash Your Local Business
For business owners who are just starting out or small businesses that haven’t quite hit their stride yet, a “Google Guarantee” may sound confusing or unnecessary. However, knowing how to get Google Guaranteed is a surefire way to help your business grow and flourish. There’s more to a Google Guarantee than meets the eye, though….
Kesar Long
March 21, 2024
Lead Generation Case Study: Fire, Water & Mold Company in Jacksonville
Case Study: First Coast Contracting’s Problem First Coast Contracting, a start-up full-service mold remediation, fire and water restoration company in Jacksonville, FL, needed to generate new leads and get new revenue in a competitive market quickly. The company faced an uphill battle with a limited budget and no previous online presence. Orbit Local’s Solution Recognizing…
Kesar Long
March 10, 2024
