Best Web Hosting for Small Business: How to Make the Right Choice


Trying to find the best web hosting for small business can be like trying to find a needle in a haystack. With so many options available, it’s easy to get overwhelmed. And even if you have an idea of the web hosting service you may want to use, determining the level of service you need adds another layer of complexity.

Host ProvidersWPMU DEVKINSTAWPXHostingWP EngineSitegroundDreamHostBluehost
Dedicated Server ResourcesYesAdditional costAdditional costAdditional costAdditional costNot availableAdditional cost
Dedicated IP AddressYesNot availableAdditional costNot availableAdditional costNot availableAdditional cost
Hosting TypeCloudCloudSharedSharedSharedSharedShared
SSL CertificatesFree SSLFree SSLFree SSLFree SSLFree SSLFree SSLFree SSL
Bandwidth20TB5TB100GB50GBUnmeteredUnmeteredUnmetered
Storage50GB SSD20GB SSD10GB10GB SSD40GB SSD60GB SSDUnlimited
eCommerce PluginYesAdditional costYesYesNot all plansYesYes
StagingYesYesYesYesYesYesYes
WordPress MigrationYesYesYesYesYesAdditional costNone found
Uptime Guarantee99.95%99.90%99.95%None found99.90%None foundNone found
Speed and Performance1.200 seconds1.323 seconds1.294 seconds1.357 seconds1.549 seconds1.496 seconds2.03 seconds
Monthly Visitors100k40k20k25k100k300kUnlimited
Monthly Cost$50$100$25$30$35$75$50

What is Small Business Web Hosting?

If you want a website design, you first need web hosting. It’s the service that stores and delivers your website content — audio, video, images, etc. — to your website visitors. It comes in all shapes and sizes, and there are plenty of companies out there competing for your hard-earned money, including WPMU DEV, Kinsta, WPXHosting, WP Engine, Siteground, DreamHost, Bluehost, and GoDaddy.

Your business website has different needs than a hobbyist, who builds a website to share their musings. As you search for affordable web hosting for small businesses, it’s critical to look for certain features, such as a dedicated IP address, uptime guarantee, and a free SSL certificate.

How Web Hosting Works

Web hosting is made up of three components: the domain registrar, the domain name service (DNS), and the web host (server).

What is a Domain Registrar?

The domain registrar is the company that provides you with a domain name for your website. This is the web address that people will use to access your website. To keep things simple for consumers, many web hosting providers include domain registrar services, too. 

Something to keep in mind is that all registrars are selling the same thing, despite the wide range of prices out there. The difference is in what services are included. When you shop for an airline ticket, even when buying directly from the airline, you’ll get the same thing – a seat on a flight – regardless of which vendor you purchase it from, or the price you pay for it. That’s basically the deal with domains, too.

Domain registry process

Source

What is the DNS?

Your domain name is an alias, which makes it easier for people to remember. Your website is actually just an IP address. So, the DNS is what tells your domain to point to the IP address of the computer where your website’s files will be hosted. The DNS is like a switchboard, because it’s the computer that tracks all the IP addresses and tells everyone that our new domain name goes to the IP address of the computer where it is hosted. Generally, when you sign up for hosting, your host will provide the DNS you need to point your domain to before you can start to see the files you’ve uploaded to your host.

The hosting is the computer, or server, that holds all your website’s files. You pay the hosting provider for space on one of their computers. What you pay depends on the type of hosting you purchase. And the type of hosting you buy plays a major role in the level of control you have. More on that in a bit…

So, let’s look at how it all fits together when someone visits your website. 

  1. A website visitor enters your domain name (that you bought from the registrar) into their browser’s address bar.
  2. The DNS is what ensures the visitor gets connected to the right computer.
  3. That computer is the server where your website’s files are stored, which allow the website to display to the visitor.

Types of Web Hosting

Not all web hosting is created equal, so it’s essential to understand the types your potential hosting provider will offer. Which one you need depends on your business goals – both in the short and long term. You need a hosting plan that not only handles your current needs but one that will grow with your business. 

Shared Hosting

Shared hosting plans are the least expensive option regardless of which provider you work with. As the name suggests, shared hosting plans mean you share the server with other businesses. This is a good place to start for many small business owners, but not somewhere to stay for long – especially if you’re running an ecommerce business. At some point, using shared hosting is likely to limit your business growth.

A shared hosting service can be thought of as an apartment building. Within one building (server), there are multiple residences (websites).

Managed WordPress Hosting

Managed WordPress hosting is a relatively new product offering in the world of web hosting. It’s designed specifically for those who use WordPress. Generally, it is much faster than mainstream shared hosting services. A bonus is you can expect better security and uptime. 

But, if you’re working with a highly customized WordPress site, it may be too restrictive. Managed WordPress hosting doesn’t support all plugins. And if you’re on a budget, it may be too much for you since it tends to be more expensive than shared hosting.

Managed hosting can be considered a homeowner’s association of sorts. In the neighborhood, you own your home, but you pay a fee every month or year – and you have certain restrictions. The fee covers anything from maintaining common areas to some utilities but may mean that you can’t paint your home certain colors. With managed hosting, you get maintenance covered, but some themes and plugins may not be allowed.

Dedicated Hosting

The opposite of shared hosting, dedicated hosting means you’re purchasing a dedicated server that you do not split with any other websites. Often unnecessary for websites that are just getting started, this is the best solution for websites that deal with heavy traffic volumes or expect to do so soon. Dedicated servers are more expensive than shared hosting plans.

And, unless you pay even more for a managed dedicated server, you’ll need to handle updates, firewalls, and routine server maintenance yourself. 

Where standard hosting is an apartment building, dedicated hosting is a single-family home. 

VPS Hosting

VPS, or a virtual private server, is a hybrid plan. It behaves like a dedicated server but is still a type of shared hosting. Each account has more granular control over software and server resources but shares the expense with everyone else hosted on the server.

Compared to dedicated hosting, VPS hosting is more affordable. But, because it costs more than shared hosting, you could be overpaying if your site traffic doesn’t require the upgrade. Some hosts do not allocate server resources as well as others, so once you decide a VPS plan is right for you, you’ll need to research to see the best host company for your needs.

VPS can be likened to a condominium. You “own” the unit and are in control of various aspects as a homeowner. But, you still share resources because there are other units in the building.

Cloud Hosting

Cloud hosting is similar to VPS hosting. Your hosting is spread across a network of servers instead of just one. You’ll end up with much better uptimes and protection against distributed denial of service (DDoS) attacks. These cyber-attacks attempt to overwhelm your website with traffic to shut it down.

Your hosting solution can bounce your website around servers as needed by hosting your site across several different servers. If you’re dealing with a spike in traffic because of a recent product launch or promotion, cloud hosting can adjust to ensure your site visitors get a good user experience. 

What to Look for in a Small Business Web Host

  • Cost: How much are you willing to pay every month or year? Does the price fit into your budget? 
  • Uptime: Can you rest assured that your website will be up and running 24/7?
  • Scalability: Will the hosting plan grow with your business? Or will you have to migrate to another hosting service as your business grows?
  • Ease of Use: Can you easily use the hosting without assistance?
  • Security: Does your host offer a free SSL?  Is your website protected from hackers? If there’s a security breach, will the host take care of it for you? Are backups performed regularly?
  • Bandwidth: Most plans offer unlimited bandwidth. Each visitor costs bandwidth, so if you find a plan with limits, consider your traffic volume.
  • Disk space: Many plans offer unlimited disk space, so you don’t have to worry about running out of room to store your assets.
  • Website building tools: Some hosts have their own website builder, while others include a library of one-click installations of popular software like WordPress.
  • Free domain name: Does the plan come with a free domain name? If not, how much will you need to pay for it?
  • Customer support: Is customer support available whenever you need them? Is there a live chat feature? Can they be reached by phone? Are they responsive to their customers?

Web Hosting Features: Extras to Consider

While all you need to host is your domain name and web hosting provider, there are a couple of extras to think about. For many small websites, they’re optional. But when it comes to ecommerce, they’re required.

Dedicated IP address

A dedicated IP address is exactly what it sounds like. Your domain gets its own address that isn’t shared with any other domains. It’s essentially a dedicated phone line. Shared web hosting, which we’ll discuss below, uses a shared IP address, which means more than one domain uses the same IP address. That said, if your site uses a shared IP address, it doesn’t necessarily mean you’re on a shared web hosting plan. 

Most hosts offer the option to add a dedicated IP address to your shared hosting package since you must have a dedicated IP address to use an SSL certificate. This brings us to the next question…

SSL certificate

A secure-socket layer certificate is a small digital file that verifies your website’s identity and encrypts information sent to your server. Encryption scrambles the data into a format that cannot be read without the proper decryption key. 

Since July 2018, when Google released Chrome 68, websites that do not use SSL are labeled “Not Secure.” Though this doesn’t mean there’s anything technically wrong with your website, the message could be confusing for some of your site visitors. 

To prevent the message and to get a small ranking boost, investing in SSL puts the lock icon next to your website in the address bar and is what makes your website “HTTPS” instead of “HTTP.” Google confirmed in 2014 that they consider HTTPS a ranking factor, and now that it has become so widespread, failure to include it as part of your website potentially harms your rank and your trust with your audience.

Not all SSL certificates are alike. Let’s take a closer look at each type, so you can decide which one you should use.

Domain-Validated SSL Certificate 

Also known as a low assurance certificate, this is the standard issue certificate. It uses an automated validation that the domain name is registered and a domain administrator approves the request. For the validation to be completed, the webmaster must either configure a DNS record for the website or confirm via email. 

The processing time ranges from a few minutes to a few hours and is recommended only for internal system use.

Organization-Validated SSL Certificate

Also known as a high assurance certificate, this requires real people to validate domain ownership along with organization information. The organization information includes the name, city, state, and country. You must supply additional documentation to verify the company’s identity. 

The processing time ranges from a few hours to a few days. It is recommended for all businesses.

Extended Validation Certificate 

Also known as an EV certificate, this new type of certification requires a strict validation process. This type of SSL certificate requires validation that the business is a legal entity.  Business information, along with proof of domain ownership, is needed. 

When you purchase an EV certificate, the website browser bar displays a green padlock, which may boost consumer confidence. It also reassures visitors that their connection is secure. This feature is exclusive to EV certificates.

The processing time ranges from a few days to a few weeks. It is recommended for all ecommerce businesses. 

It’s important to remember that a standard SSL certificate does not represent that a legitimate, verified business operates your website. 

Free vs. Paid SSL Certificates

If something is offered for free, why should you pay for it? If your website is secured with a self-signed SSL certificate, the majority of web browsers will post a message about the connection being untrusted. 

Though some website visitors will click through to your site, saying they understand the risks and visit the website anyway, others will click the button to leave the site and never return, under the impression that your website could harm their computer.

Self-signed certificates are practically unregulated, so if your site is ever compromised, it may appear to still be secure. Certificates that are issued by a trusted certificate authority can be revoked and alert users of potential threats. 

You should only use a self-signed certificate when you’re testing behind a firewall. You can get around needing to use a certificate altogether if you use a third-party service like PayPal to handle your transactions since PayPal secures the transactions on your behalf.

The free SSL certificate is an excellent place to start. If you need a higher security level, your host generally offers the ability to upgrade to a higher certificate for an additional fee every year.

Best Web Hosting for Small Business: Managed WordPress

At Orbit Local, we recommend managed WordPress hosting to all of our clients. Why? Because it offers the affordability of shared web hosting, with the security and support of dedicated hosting. Below are our picks.

We also recommend you perform complete website update every 2 to 4 years to adapt to changing search engine requirements and design practices.

WPMU DEV

WPMU DEV Your All in One WordPress Platform: Best web hosting for small business

Billed as the fastest, easiest, and best-supported WordPress hosting on the web, WPMU DEV is our number one choice for the best web hosting service. With four cloud-based plans ranging from $10 to $100/month, there’s something for businesses at every stage. 90% of customers find the Bronze plan to be more than enough to meet their needs as it provides 25 GB of SSD storage, 1 GB dedicated RAM, and 1 TB bandwidth. All of this is enough for about 20K monthly visits. Plus, speed and performance are stellar, clocking in at 1.2 seconds.

Every plan includes a dedicated IP address for security, SEO, and reliability. You’ll also get:

  • Ten free email accounts for each hosted site
  • Free site migrations
  • One-click staging
  • Automated updates
  • Daily backups
  • Daily malware scanning
  • Web application firewall
  • Multisite with free wildcard SSL
  • Website analytics
  • Activity & access logs
  • Developer tools
  • 24/7 live chat support
  • 30-day money-back guarantee

Kinsta

Kinsta premium web hosting for small business

Number two on our list for small business websites is Kinsta. Plans range from $30 to $1,500/month, accommodate anywhere from one to 150 WordPress installations, and provide 25,000 to millions of monthly visits. Speed and performance are great here, too, coming in at just a fraction of a second slower than WPMU DEV at 1.323 seconds. All plans include free migrations, free SSL certificates, and content delivery networks (CDN). Other features include:

  • Uptime checks are performed every two minutes.
  • Regular backups
  • Automatic scaling
  • 24/7 monitoring
  • Staging area
  • And more

If you need dedicated server resources or want support for the WooCommerce e-commerce plugin, you’ll pay an additional cost.

WPX Hosting

WPX affordable web hosting

Rounding out our top three is WPX Hosting. Plans start at $25/month (discounted when paid annually), and on the lowest tier, you’ll have the option to host up to five websites. This shared hosting makes dedicated server resources and a dedicated IP address available at an additional cost. We’re impressed with the site speed and performance here, too, as it clocks in at 1.294 seconds. With WPX, you’ll get:

  • Unlimited free site migrations
  • Unlimited SSLs
  • One-click WordPress installations
  • Staging areas
  • High-speed CDN
  • Daily malware scanning and removal
  • Email
  • Manual backups
  • 28-day automatic backups
  • 99.95% uptime guarantee

WP Engine

WP Engine hosting for small business

With WP Engine, you’ll get shared managed WordPress web hosting. If you want dedicated server resources, you’ll pay an additional fee, and dedicated IP addresses are not available. Plans start at $30/month (with a discount available for annual commitment) and offer a minimum of 10 GB of local storage and 50 GB of bandwidth every month to handle at least 25K visits per month. In terms of speed and performance, sites hosted with WP Engine tend to load within 1.357 seconds.

Features include:

  • 24/7 support
  • Daily backups
  • Page performance monitoring
  • Free automated migrations
  • 30+ premium themes
  • Ecommerce plugin support
  • Staging area
  • Free SSL
  • CDN
  • Advanced security
  • Threat detection and blocking
  • Activity log and user permissions
  • Local developer tools
  • Chat support

Higher tier plans include phone support, along with support for WordPress multisite. 

Siteground

Site ground managed wordpress hosting

Siteground is a popular web host that offers plans starting at $14.99/month. Though it’s a shared host that offers dedicated server resources and IP addresses for an additional cost, it is still worth considering. All plans include unmetered bandwidth and at least 40 GB of SSD storage space. It’s middle of the pack in terms of speed and performance, coming in with an average page load time of 1.549 seconds. If you want to run an ecommerce site, note that not all plans support the ecommerce plugin.

Plans include:

  • Free SSL
  • Free CDN
  • Free Email
  • Free WordPress installation or migration
  • 99.90% uptime guarantee
  • Automatic WordPress updates
  • Unlimited Databases
  • 100% renewable energy match
  • 30-day money-back guarantee

Higher tier plans include:

  • On-demand backup copies
  • Ultrafast PHP
  • Staging environment and developer library
  • Add Collaborators
  • White-label clients (similar to reseller hosting plans)
  • Priority support

DreamHost

Dreamhost: Affordable web hosting for small business

DreamHost offers various shared WordPress hosting plans, starting at $4.95 a month with no commitments or contracts. While this may sound like a good deal, plans at this level are highly restricted because they do not include your domain or email. The “Unlimited” plan starts at $8.95 a month and offers unlimited email accounts and for an unlimited number of domains. 

DreamHost plans include:

  • WordPress pre-installed
  • Free automated WordPress migrations
  • WP website builder
  • Fast SSD storage
  • Free SSL certificate
  • Free privacy protection
  • One-click installer
  • Automated backups
  • 100% uptime guarantee
  • 24/7 email or chat support availability

DreamHost websites load in an average of 1.496 seconds. Though they are one of the more affordable web hosting options, they’re missing one critical component many competitors offer – malware scanning and removal.

Bluehost

Bluehost web hosting

Newfold Digital, formerly known as Endurance International, owns Bluehost, Hostgator, and other well-known web hosting companies. Bluehost offers a dedicated IP address and dedicated server resources for an additional cost. All plans include a free SSL. Bluehost is the slowest option on this list, coming in at 2.03 seconds. There isn’t an uptime guarantee or an offer of free website migration. Plans range from $30 to $60/month and include anywhere from 20 GB to 80 GB of web storage. Plans accommodate an estimated 50K to 500K visitors per month. 

Bluehost hosting plans include:

  • Support for one WordPress installation
  • 200+ Global Edge servers
  • Staging environment
  • Daily backups
  • Automatic updates
  • Scalability to handle traffic surges
  • Centralized social media control
  • Malware detection and removal
  • Domain privacy and protection
  • 30-day free trial of Microsoft email

Depending on the plan you choose, you may also get access to JetPack premium, business review tools, SEO tools, video compression, and PayPal integration. With the mid-level plan, you’ll get ticket support, but the highest-tier plan offers live chat support.

FAQs about the Best Web Hosting for Small Business

What’s the difference between hosting and a domain?

Your domain name is the web address of your website — exampledomain.com. The hosting is what stores the information on your website so that when someone types in your domain name or finds it in a search, they can see the website. 
Think of your domain as your home address, and your hosting as the house itself. You can have an address, but until there’s a building structure on it, it’s not possible to live there.

Is a domain registrar the same as a web host?

While many web hosts also provide domain registration, they are not the same thing. Domains are aliases for IP addresses. IP addresses are easy for computers to read and remember, but not so much for humans. 
A domain registrar is the system administrator that keeps track of all the domains that are purchased. Generally, you purchase the domain for a year at a time, but you can extend it. Many web hosting companies offer a free year’s domain registration with their packages, since you cannot use a domain without web hosting. 
That’s why it’s easy to get them confused and use the terms interchangeably.

What’s the difference between WordPress hosting and web hosting?

WordPress hosting is a specific type of web hosting that focuses on maintaining your WordPress website. By automatically keeping the core, theme, and plugin files up to date for you, scanning and removing malware, etc., your website gets extra protection from hackers, and you have less upkeep to worry about.
Basic web hosting allows for WordPress but doesn’t provide any extra features to maintain your installation. It also allows you to use other software like Joomla or Drupal on your website.

Does hosting affect SEO?

Your website speed, which your web host influences, is one of the many factors search engines consider when deciding where to rank your website for a particular keyword. So while you could say that, in theory, hosting does affect SEO, the effect is small, especially compared to other ranking factors.

Does changing hosting affect SEO?

When done correctly, changing from one web host to another shouldn’t impact your search rankings. If your website is relatively small with just a few static pages, the shift is relatively straightforward. The problem surfaces when you have a large site with tons of pages, multiplier servers, and redundancy factors. 

If you keep the domain name, site structure, and link structure the same, the search engines will adjust just fine as you point the DNS (domain name server) from one host to another. When you change domains, file names, site structure, etc., you could run into issues. You may end up with broken links and need to spend time implementing 301 redirects to tell the search engines that the new page location has permanently changed. 

If you’re not sure how changing hosts will impact your SEO, talk to Orbit Local experts before making any moves. We can make sure the transition runs smoothly, keeping your current SEO and user experience intact.

How much does it cost to host a website?

How much money you’ll spend on web hosting depends on several factors, such as:
– The amount of storage space
– The amount of bandwidth
– The type of hosting you decide to use
– How many websites you’re hosting on the plan
– Whether you use a dedicated IP address
– Whether you pay by the month or agree to a longer-term plan. Contracts usually mean you can get a lower monthly rate but require upfront payment for the duration. Whether you opt for 12, 24, or 36 months, you’ll pay the entire cost at once. 

Is free hosting good?

Free hosting exists, but it is not the right choice for business websites. Free hosting limits disk space, making it next to impossible to upload video content. It may also mean your site is limited to a certain number of pages. There are also strict bandwidth limits, so once you hit a certain traffic threshold, your site will go down until the next month when your bandwidth renews again. 

Some technology, such as ecommerce, may be off-limits. And in exchange for free web hosting, your site will likely be full of ads that you have no control over. There’s nothing wrong with ads on a website, but those kinds of ads won’t be making you any money. 

One thing to watch for is that free web hosting companies typically make it difficult for you to move your website to other platforms. If you later decide you want to upgrade to a paid plan with another company, you may not be able to use any part of your existing website.

What is the Best Web Hosting Choice for You?

If you’re looking for an affordable web hosting for small business with solid features that can handle your current traffic volume, shared hosting could be a good option. It is the traditional web hosting solution and is enough for many small businesses. However, for companies with inconsistent traffic volume (with high spikes) or need more security off the bat, cloud hosting is a good choice. And ultimately, businesses that want to be hands-off with the technical aspects of their website often find managed hosting to be their best option.

Have questions about any of these platforms or your hosting options when working with us at Orbit Local? We’re here and ready to help. Give us a call at 1-888-852-0653 to find out more.

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