Google Business Profile Optimization Service For More Leads

Looking for leads but don’t have a website? No problem! Orbit Local’s GBP optimization service offers everything you need. Our team is here to help launch you into orbit. 🚀

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Boost Your Google Business Profile Presence

Google Business Profile plays a huge part in driving online traffic to your service area business. If your business is mission control, then GMB is the rocket ready for space flight.

Google Business Profile Presence

What is Google Business Profile?

GBP is a free business listing service provided by Google. With it, you’ll get a business profile that helps you connect to customers in local search through Google Search and Google Maps, even if you don’t have a website online. 

Once you have claimed your business listing, customers will be able to connect with you by phone, messaging, or through customer reviews. Ultimately, if you don’t claim your Google Business Profile listing, you’re sending your potential customers straight to your competition.

Why would you want to have a presence on GBP? We’ll let the numbers do the talking.

According to Google, more people are searching for your business with a mobile device – like a smartphone or tablet – than they are on a computer. More than half of website traffic is stemming from mobile devices.  And for those searching on their phones? Thirty percent of their searches were related to their location.


of people who conduct a local search on their smartphone visited a related store within a week.

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Think with Google

Google / ipsos connect, Gps omnibus, n=2,013 U.S. online respondents aged 18+, March 2016.

How GBP Works?

A large portion of local Google search results are now dominated by map listings. If you’re a local business, the GBP platform is a crucial part of your marketing strategy. 

If you are not optimizing your GBP listing, you are leaving leads lost in space instead of sending them to your docking station: aka your business.

If you’re a small business owner, you may already have a GBP profile. And if you do, you’re one step ahead, but business owners still need a verified Google Business Profile account for that profile to be able to manage it. 

Whenever someone searches for something near them, relevant local businesses will display in the search results, and across the ads on the page. If you’ve ever seen the “map pack” or three local results on a map in a search, you’re familiar with GBP. 

The issue is, that just like you are battling competitors in the search query, you’re battling them for the spots in the Google local pack, too. And there’s where GBP optimization services come into play. Local SEO is a tough game, and you need to focus on what you know best: running your business. 

Does Google Offer a Free Website for Google My Business?

Google did offer a service called “Google My Business Website” that allowed businesses to create a simple and free website. This tool was designed to help small businesses establish an online presence quickly and easily.

The Google My Business Website feature provided a basic website with information extracted from the Google My Business listing, such as business details, photos, and reviews. Users could customize the website further by adding additional sections and content. However, this is different from a full-fledged website.

Google My Business provides a platform for businesses to create a profile with essential information such as their address, phone number, business hours, and photos. While it helps businesses appear on Google Maps and in local search results, it does not provide a website.

For a free website, Google offers a service called “Google Sites,” which allows users to create simple websites for personal or business use. You can use templates and customize your site without needing advanced technical skills. However, it might not be as feature-rich or customizable as some other website builders. For custom feature-rich websites please see our web designs.

Our Amazing GBP Services Include:

GBP Verification

Google Business Profile Verification

We’ll help you complete Google’s verification process to ensure you’re the business owner, including what to do when you receive your verification postcard. While many verify through mail, you may also verify by phone, email, or Google Search Console.

GBP Optimization

Google Business Profile Optimization

Just like a business website has to go through SEO to rank well within Google, your GBP listing will need some work. Our team will take your business information, contact information, and more to help you compete.

Geotagged Images

Geo-Tagged Images & Video

Orbit Local will help you geotag all your images and videos. We’ll make sure your video and photos’ data is optimized before you upload to Google Business Profile. This way, even your images and videos can help find your local community.

Posting on GBP

Posting on Google Business Profile

Google Business Profile posts allow you to share updates with your community based on different categories. We help businesses make the most of their GBP postings. We’ll share relevant updates, offers, and events to help you promote your business.

Review Monitoring

Business Review Monitoring

Google reviews impact your SEO, too. If you have positive reviews, that tells Google you’re trustworthy! Our team will monitor and respond to all business reviews you get on GBP and help you generate more positive feedback from happy customers.

Local Listing Managment

Local Business Listing Management

Our team will ensure that your local business listings are up-to-date and accurate. Duplicate listings? We take care of that, too, so it is easier for your customers to find your business.

Local Rank Tracking

Local Rank Tracking Service

See where you stand in the map pack! Our team will track your rank and your competitors’. We will help you improve your local rank based on Google analytics so you can stand out against your competition.

Fight Spam

Identity & Fight Spam Listings

If you notice things like fake listings or reviews for your business, it’s most likely spam. Some spam can hide itself better than others, so our team can help identify the fakes and have them removed.

Profile Links

Social Profiles & Branded Links

You can highlight your business’ social media profiles on your GMB page. it simplifies the verification process Need help managing your business’ social media profiles, too? Check out our social media marketing service.

Local Maps Optimization

Optimizing your Google Maps helps generate local leads so you can find your customers. Chances are, you’ve seen this map with three businesses listed under it. This is called a “3 pack,” and it’s our goal to help your business make it there with local maps optimization. 

Our Google Business Profile optimization services includes citations and listings management.

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How to Improve Local SEO Rankings

Other Google ranking factors include proximity, engagement, and what keywords you use on your website. At Orbit Local, we handle all of that for you. We do local SEO, can post on your Google Business Profile, and manage reviews for you. 

Citations are mentions of your business online. This includes indirect mentions by listing your NAP. Citations are one of the ranking factors in Google search results since it tells Google your business is trustworthy.

Having consistent business information like your name, address, and phone number (NAP) across other websites – such as Yellow Pages or Yelp – helps search rankings. 

GMB Ordbit Loca 03

Local Maps Optimization

Optimizing your Google Maps helps generate local leads so you can find your customers. Chances are, you’ve seen this map with three businesses listed under it. This is called a “3 pack,” and it’s our goal to help your business make it there with local maps optimization. 

Our Google Business Profile optimization services includes citations and listings management.

Local Rank Tracking

Google Maps Optimization

Your overall SEO efforts will impact your Google Maps ranking as well. It’s our goal to get your business listed in the 3-pack of Google Maps. We do this by optimizing your entire GMB profile for success.

Call Tracking Icon

Call Tracking

Call tracking is used in both SEO efforts and to filter out spam. We’ll manage all call tracking that is set up through your Google Business Profile account. We use this data to help guide decisions in your SEO strategy.

Lead Tracking Icon

Lead Tracking Dashboard

Turn leads into conversions with lead tracking data. Our team will help you generate leads & manage them so you can turn your GMB followers into customers with robust yet easy-to-understand reports.

Get Started with our GBP Services

Local SEO Boost

Local SEO Boost

Attract people to your business with your Google Business Profile profile, plus share updates to convert followers into customers. Regularly posting to your Google Business Profile profile can generate more organic traffic to your website.

*Setup fee waived with a 6-month contract.


Review Monitoring Fight Spam Listings Local Rank Tracking
Weekly Photo Updates Geotagged Images & Video 3 Weekly GBP Posts
Social Profiles & Branded Links
LightSpeed Local

Local LightSpeed

With our Local LightSpeed local SEO services plan, your company can be more visible all across the internet. With an optimized Google Business Profile profile and website features that entice people to contact you for services or products, it is easier than ever before to get business in a short period of time.

*Setup fee waived with a 6-month contract.

INCLUDES All services in the Local SEO Boost Pricing, plus WordPress SEO services:

Blog content strategy Hands-on SEO Technical Website Audits
One blog post per month Keyword Tracking SEO Plugin Configuration

Frequently Asked Questions

Google Business Profile is a completely free tool to use! While you can pay money for Google Ads to rank higher and show up in sponsored searches, it is optional. Setting up a Google Business Profile account is free, as are all of its related features like Google Maps.

To optimize your Google Business Profile listing, it’s important to claim your profile and completely fill it out. This includes your business name, business description, phone number, and information about what products and services you offer. 
Your name, address, and phone number (NAP) consistency is a great way to start. We also recommend keeping things like your logo, cover photo, and business category consistent across social media platforms.

Once your profile is filled in, posting weekly and responding to reviews helps you maintain optimization. It’s important to stay active and up-to-date to drive organic traffic.

Orbit Local is here to help! We manage all aspects of your Google Business Profile listing. We optimize your Google Business Profile profile and make sure your ads are targeted to the right local audience. We also will help you get Google Guaranteed to flourish your business even further.

Google Business Profile posting functions similarly to other social media profiles. You can post status updates and share photos or videos with your customers or followers. There are five categories of Google posts:

* What’s New: This category is for sharing business updates, website pages or blog posts, and customer reviews.
* Offers: This category is for promoting any current sales, discounts, or other offers.
* Welcome Offer: When people follow your business in the Google Maps app, they’ll receive exclusive offers. This is to convert followers into new customers.
* Products: Have a new product or service you want to show off? Highlight them with the Products category! You can also include pricing in these posts.
* Events: If you’re hosting an in-person or virtual event, you can promote it with the Events category on your GMB page.

Good news: Google Business Profile helps local SEO! Google Business Profile optimization gives you a better chance at ranking higher in local search results – in fact, this is a crucial ranking factor. If you make it into the local 3-pack, say hello to an increase in organic traffic that can boost your website rank.

Google Business Profile posts also help SEO! Not only are GMB posts a great way to build organic brand awareness, but they also can help with your overall local SEO strategy.

Google Business Profile posts help your organic SEO by increasing your page ranking and web traffic through organic clicks. Taking advantage of the call-to-action button options on GMB posts is important in driving traffic and engagement.

According to Google, the local search results are based on relevance, distance, and prominence. Having a fully accurate and optimized Google Business Profile listing can help boost your relevance by matching searcher intent. 

Plus, posting regularly to your GMB listing can help boost your brand awareness, which can improve your prominence. At Orbit Local, we strategize the best way for your business to leverage GMB and boost your SEO.

Why Orbit Local?

We are a data-driven digital marketing agency with over 10 years of experience improving
organic local search traffic and lead generation for local businesses.
Our top-rated Jacksonville agency understands that each business is unique and will have different SEO needs. 

We’ll tailor our approach to fit your business goals so you can soar above the competition.
We are direct and transparent, so you can be sure that you’re getting the best value and best services for your business.


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