GOOGLE BUSINESS PROFILE

Google Business Profile Optimization Service For More Leads on Autopilot

Your Google Business Profile (GBP) is the lifeline of your local marketing strategy—but are you fully optimizing it to generate leads? At Orbit Local, we go beyond basic GBP management and use advanced local SEO strategies to maximize your visibility, rank higher in the Google 3-Pack, and drive more qualified leads to your business.🚀 

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Google Business Profile Lead Management

Want full control over your leads and marketing automation? Orbit Local CRM is your all-in-one solution for:

  • AI-Driven Lead Nurturing & Automations – Never miss a potential customer again.
  • GBP Reputation & Review Management – Build trust and get more 5-star reviews.
  • Keyword Rank Tracking & Local SEO Tools – Monitor and optimize your rankings.
  • Easy Pipeline & Sales Tracking – Organize, convert, and close more deals.
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What is Google Business Profile?

GBP is a free business listing service provided by Google. With it, you’ll get a business profile that helps you connect to customers in local search through Google Search and Google Maps, even if you don’t have a website online. 

Once you have claimed your business listing, customers will be able to connect with you by phone, messaging, or through customer reviews. Ultimately, if you don’t claim your Google Business Profile listing, you’re sending your potential customers straight to your competition.

Why would you want to have a presence on GBP? We’ll let the numbers do the talking.

According to Google, more people are searching for your business with a mobile device – like a smartphone or tablet – than they are on a computer. More than half of website traffic is stemming from mobile devices. And for those searching on their phones? Thirty percent of their searches were related to their location, making it essential to choose the most appropriate primary category.

88%

of people who conduct a local search on their smartphone visited a related store within a week.

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Think with Google

Google / ipsos connect, Gps omnibus, n=2,013 U.S. online respondents aged 18+, March 2016.

How GBP Works?

A large portion of local Google search results are now dominated by map listings. If you’re a local business, the GBP platform is a crucial part of your marketing strategy. 

If you are not optimizing your GBP listing, you are leaving leads lost in space instead of sending them to your docking station: aka your business.

If you’re a small business owner, you may already have a GBP profile. And if you do, you’re one step ahead, but business owners still need a verified Google Business Profile account for that profile to be able to manage it. 

Whenever someone searches for something near them, relevant local businesses will display in the search results, and across the ads on the page. If you’ve ever seen the “map pack” or three local results on a map in a search, you’re familiar with GBP. 

The issue is, that just like you are battling competitors in the search query, you’re battling them for the spots in the Google local pack, too. And there’s where GBP optimization services come into play. Local SEO is a tough game, and you need to focus on what you know best: running your business. 

Does Google Offer a Free Website?

Google did offer a service called “Google My Business Website” that allowed businesses to create a simple and free website. This tool was designed to help small businesses establish an online presence quickly and easily.

The Google My Business Website feature provided a basic website with information extracted from the Google My Business listing, such as business details, photos, and reviews. Users could customize the website further by adding additional sections and content. However, this is different from a full-fledged website.

Google My Business provides a platform for businesses to create a profile with essential information such as their address, phone number, business hours, and photos. While it helps businesses appear on Google Maps and in local search results, it does not provide a website.

For a free website, Google offers a service called “Google Sites,” which allows users to create simple websites for personal or business use. You can use templates and customize your site without needing advanced technical skills. However, it might not be as feature-rich or customizable as some other website builders. For custom feature-rich websites please see our web designs.

Our Amazing GBP Services Include:

GBP Verification

Google Business Profile Verification

We’ll help you complete Google’s verification process to ensure you’re the business owner, including what to do when you receive your verification postcard. While many verify through mail, you may also verify by phone, email, or Google Search Console.

GBP Optimization

Google Business Profile Optimization

Just like a business website has to go through SEO to rank well within Google, your GBP listing will need some work. Our team will take your business information, contact information, and more to help you compete.

Geotagged Images

Geo-Tagged Images & Video

Orbit Local will help you geotag all your images and videos. We’ll make sure your video and photos’ data is optimized before you upload to Google Business Profile. This way, even your images and videos can help find your local community.

Posting on GBP

Posting on Google Business Profile

Google Business Profile posts allow you to share updates with your community based on different categories. We help businesses make the most of their GBP postings. We’ll share relevant updates, offers, and events to help you promote your business.

Review Monitoring

Business Review Monitoring

Google reviews impact your SEO, too. If you have positive reviews, that tells Google you’re trustworthy! Our team will monitor and respond to all business reviews you get on GBP.

Local Listing Managment

Local Business Listing Management

Our team will ensure that your local business listings are up-to-date and accurate. Duplicate listings? We take care of that, too, so it is easier for your customers to find your business.

Local Rank Tracking

Local Rank Tracking Service

See where you stand in the map pack! Our team will track your rank and your competitors’. We will help you improve your local rank based on Google analytics so you can stand out.

Fight Spam

Identity & Fight Spam Listings

If you notice things like fake listings or reviews for your business, it’s most likely spam. Some spam can hide itself better than others, so our team can help identify the fakes and have them removed.

Local Maps Optimization

Optimizing your Google Maps helps generate local leads so you can find your customers. Chances are, you’ve seen this map with three businesses listed under it. This is called a “3 pack,” and it’s our goal to help your business make it there with local maps optimization. 

Our Google Business Profile optimization services includes citations and listings management.

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GBP Local Maps Optimization

How to Improve Local SEO Rankings

Other Google ranking factors include proximity, engagement, and what keywords you use on your website. At Orbit Local, we handle all of that for you. We do local SEO, can post on your Google Business Profile, and manage reviews for you. 

Citations are mentions of your business online. This includes indirect mentions by listing your NAP. Citations are one of the ranking factors in Google search results since it tells Google your business is trustworthy.

Having consistent business information like your name, address, and phone number (NAP) across other websites – such as Yellow Pages or Yelp – helps search rankings. 

Get Your Business On Google Maps

Local Maps Optimization

Optimizing your Google Maps helps generate local leads so you can find your customers. Chances are, you’ve seen this map with three businesses listed under it. This is called a “3 pack,” and it’s our goal to help your business make it there with local maps optimization. 

Our Google Business Profile optimization services includes citations and listings management.

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Local Rank Tracking

Google Maps Optimization

Your overall SEO efforts will impact your Google Maps ranking as well. It’s our goal to get your business listed in the 3-pack.

Call Tracking Icon

Call Tracking

Call tracking is used in both SEO efforts and to filter out spam. We’ll manage all call tracking that is set up through your Google Business Profile.

Lead Tracking Icon

Lead Tracking Dashboard

Our team will help you generate leads and manage the leads so you can turn your GBP followers into customers with robust yet easy-to-understand reports.

Frequently Asked Questions

Google Business Profile is a completely free tool to use! While you can pay money for Google Ads to rank higher and show up in sponsored searches, it is optional. Setting up a Google Business Profile account is free, as are all of its related features like Google Maps.

To optimize your Google Business Profile listing, it’s important to claim your profile and completely fill it out. This includes your business name, business description, phone number, and information about what products and services you offer. 
Your name, address, and phone number (NAP) consistency is a great way to start. We also recommend keeping things like your logo, cover photo, and business category consistent across social media platforms.

Once your profile is filled in, posting weekly and responding to reviews helps you maintain optimization. It’s important to stay active and up-to-date to drive organic traffic.

Orbit Local is here to help! We manage all aspects of your Google Business Profile listing. We optimize your Google Business Profile profile and make sure your ads are targeted to the right local audience. We also will help you get Google Guaranteed to flourish your business even further.

Google Business Profile posting functions similarly to other social media profiles. You can post status updates and share photos or videos with your customers or followers. There are five categories of Google posts:

* What’s New: This category is for sharing business updates, website pages or blog posts, and customer reviews.
* Offers: This category is for promoting any current sales, discounts, or other offers.
* Welcome Offer: When people follow your business in the Google Maps app, they’ll receive exclusive offers. This is to convert followers into new customers.
* Products: Have a new product or service you want to show off? Highlight them with the Products category! You can also include pricing in these posts.
* Events: If you’re hosting an in-person or virtual event, you can promote it with the Events category on your GMB page.

Good news: Google My Business account Profile helps local SEO! Google Business Listing Profile optimization gives you a better chance at ranking higher in local search engine results – in fact, this is a crucial ranking factor that can enhance your knowledge panel visibility. If you make it into the local 3-pack, say hello to an increase in organic traffic that can boost your website rank.

According to Google, the local search results are based on relevance, distance, and prominence. Having a fully accurate and optimized Google Business Profile listing can help boost your relevance by matching searcher intent. 

Plus, posting regularly to your GMB listing can help boost your brand awareness, which can improve your prominence. At Orbit Local, we strategize the best way for your business to leverage GMB and boost your SEO.

Why Orbit Local?

We are a data-driven digital marketing agency with over 10 years of experience improving organic local search traffic and lead generation for local businesses. Our top-rated Jacksonville agency understands that each business is unique and will have different SEO needs. 

We’ll tailor our approach to fit your business goals so you can soar above the competition. We are direct and transparent, so you can be sure that you’re getting the best value and best services for your business.

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