Case Study Mind Body

New Mind & Body Personal Training, provide one-on-one personal training sessions in a private gym where it’s just the personal trainer and client. They provide fitness, weight loss, and nutrition programs tailored to the individual in Bethlehem, PA. They struggled to get their website to rank organically and to show up in the local maps after being online for more than a year. Since their website was not on the first page, they were not able to generate new client leads from their website directly.

Kathy Stone
Case Study: Personal Fitness In Plaza Rear Bethlehem, Pennsylvania 9

“Their efforts resulted in increased conversions and organic search traffic. Their technical proficiency was extremely high. While the SEO process took time, they successfully increased marketing exposure”

– Kathy Stone, Owner of New Mind & Body

Additionally, they were buying leads from lead aggregators such as Thumbtack, which is a pay-per-lead service as the primary source of revenue.

We conducted a website audit and developed an SEO strategy that involved technical SEO fixes. We redesigned their existing WordPress site and implemented technical SEO updates. We did on-site SEO work that includes meta tag optimization, canonicalization, schema markup, sitemap submission, robots.txt, and page speed optimization to improve search engine results.


  • Website Audit
  • Website Redesign
  • Technical SEO
  • Local SEO
  • PPC Advertising
  • Lead Generation


  • 94.74% Increase In Organic Traffic
  • PPC only Cost-Per-Lead $36.54
  • 15-20 new leads generated each month

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