Are you tired of feeding the Google monster your money? If you want to get the most out of every dollar you spend, keep reading.
If you are like most small businesses with PPC campaigns, you get calls from Google all the time offering a free consultation. If you ever take them up on that they are going to tell you two things:
- Add Your Campaign to the Display Network
- Add Keywords to Get More Exposure
If you own a service company, don’t do either. It will cost you more money and get you less ROI. Google will tell you that you are missing out on potential traffic. They don’t tell you that you need to add negative keywords. Why? Because they want more ad revenue.
Do you think Google wants you to spend less on PPC? Of course not! They wouldn’t be a $60B/year company if they did.
Stop Showing Your Ads To People That Will Never Buy Your Service
An AdWords campaign without a negative keyword list is like buying a billboard in China. You are spending money advertising to people that will never buy your service.
But PPC is pay for performance, right? I only have to pay per click, right?
That is true, but people do click on ads. Take a look at the example below:
That click for “landscaping jobs” could have cost you anywhere between $2 – $7. In other words, you just paid for someone to call you and ask if you are hiring. If this has ever happened to you, it is because your campaign is missing negative keywords.
If You Don’t Have a Negative Keyword List, You Are Wasting A Lot of Money
Your paid search ads should only show to people that need your service. AdWords is designed to be super easy to set up, but hard to master. I would love to see Google have an “Add Negative Keywords” required step for an ad campaign. Most business owners have no idea what a negative keyword is and almost none know where to find the setting. I see many businesses throwing money away on searches that will never result in a sale.
Make Sure Your Ad Is Not Shown To Job Seekers
Prevent Your Ads From Showing To People That Want Training
Save Your Money From People Searching For Generic Information With These Negative Keywords
You Sell Service, Not Software, So Add These Negative Keywords
Negative Keywords That Prevent Paid Clicks From Marketers And Peers
Keep Your Ads From Showing To People Looking For Adult Content
There are ALOT more keywords adult keywords that you could add, but I like to keep it PG on my site. 🙂
You could save hundreds of dollars per month by adding these negative keywords. Spend the money you spend on building your organic search or social media presence.
Add These Negative Keywords Now!
Ready to stop wasting money? Take a guided tour now. If you don’t have an active PPC campaign yet, you can check out the video below.
The negative keyword list that I made for you is just the start. You should add negative keywords every month to your AdWords campaign. See how to find negative keywords for your campaign here.
I strongly recommend PPC for small businesses and service based companies. Add my negative keywords to all of your campaigns and enjoy a better ROI.
PPC is part of the overall online marketing mix. If you are solely dependent on PPC for leads, once you turn off PPC, the leads will disappear. Don’t get dependent on PPC. You need to be able lower your PPC budget during slow months and still get leads from people searching online.